“Employer branding is just the end result. It’s all about the culture and people being proud of working here. [Becoming a] Top Employer is a way to express this.” – Amr W. Zawawi, Zahid Group Director – HRD.
Zahid Group, a Certified Top Employer, wanted its employees to seamlessly connect their Top Employers Certification status to the company’s unique culture. While most organisations’ websites start by introducing their products, Zahid Group has a different approach. They introduce themselves first by talking about their employees. You will see on their website that the first sentence sets their people-first culture: “Zahid Group is a Certified Top Employer”.
The group’s long-standing commitment to employee wellbeing and development initially led it to obtain the Top Employers Certification in Saudi Arabia. It was an “easy decision” for them as it aligned with their shared values and strategies.
When they became Top Employers, they had three goals:
- Measure their HR practices in a structured way to improve and progress.
- Make sure practices are the same in all countries due to geographical expansion.
- Benchmark against best in class, globally.
Download the value story for free and discover their complete story to learn how:
- The Top Employers Certification process has contributed to Zahid Group’s internal efficiencies, and their KPIs for the average time to fill a position has decreased by 24%.
- How the international standardisation of Zahid’s HR practices has contributed to their organisational structure and governance score of 92% and maximised their regional reach to 100%.
- The overall business impact of the Top Employers Certification to Zahid Group’s employees.
