Puma has achieved a remarkable milestone in 2025. They are Certified as a Top Employer on a Global and Enterprise level while also reaching the phenomenal achievement of being Certified in all 50 countries where they operate. This accomplishment underscores Puma’s unwavering commitment to fostering a people-first culture and sustainable HR practices. David Plink, CEO at Top Employers Institute, sat down with Dietmar Knoess, CHRO at Puma, to uncover Puma’s secret to their people-first culture and sustainable people practices.

How does Puma respond to the challenges of the future

The future is not something that HR teams can predict anymore. As Dietmar explained to David in their conversation, “We need to live with the new fact that we can’t predict the future anymore. We can hardly affect the next twelve months. That means that you need to be on your toes.” This sentiment shows how critical it is for Puma, an organisation that prioritises its people-first culture, to be proactive in facing the challenges of a changing business landscape. He continued, “You need to make quick decisions and communicate it to your organisation quickly.” That is the role that HR plays at Puma.

While Puma always felt that they had an exceptional HR team able to react to the challenges of the market, they wanted an unbiased assessment of their practices. That is where the Top Employers Certification helped Puma. It offers Puma validation of their people practices. It gives them access to benchmarking and analytics to improve their practices yearly, enabling them to stay competitive in the talent market.

This global recognition as a Top Employer celebrates Puma’s achievements and reinforces its commitment to continuous improvement and employee satisfaction. By fostering a culture that values and supports its employees, Puma sets a benchmark for excellence in the industry, allowing them to execute their goal of being Forever.Faster.

For more insights into Puma’s journey as a Top Employer, you can watch the entire conversation between Dietmar and David. You will be able to get a look into:

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