Marketing Cluster – reporting to Lead Marketing Advisor
Top Employers Institute is the #1 global authority on HR strategies. With our world leading Certification and data-led insights, we guide and empower organisations in delivering transformational people practices, driving business outcomes and helping them attract, engage and retain top talent.
Established more than 30 years ago and operating in 125 countries worldwide, Top Employers Institute collaborates with 2,400 companies, including some of the world’s most reputable brands, enabling them to build a better world of work. As a purpose-led and trusted organisation, we provide authoritative and insightful solutions that elevate HR strategies globally.
Purpose and contribution to company strategy
The Director of Content and Communications will play a critical role in strengthening our brand positioning, driving thought leadership, and crafting compelling narratives that reinforce our influence in the HR space. This role will oversee global communications, brand positioning, thought leadership, content strategy, as well as public relations. The ideal candidate is a strategic storyteller with a proactive mindset, skilled at positioning senior subject matter experts in influential forums and experienced in PR, media relations, and corporate brand building. A strong appreciation for multilingual communications, diverse markets, and tailored messaging for different personas is essential for success in this role.
Key responsibilities
- Develop and implement a global communications strategy that aligns with business objectives and reinforces our reputation as a leading authority in HR
- Drive thought leadership initiatives by elevating senior executives and subject matter experts across key industry platforms, media, and events
- Own and evolve the company’s brand strategy, ensuring consistent, authoritative, and engaging messaging across all channels.
- Oversee public relations and media efforts, fostering strong relationships with industry journalists, analysts, and influencers.
- Lead content strategy and execution, delivering high-quality reports, whitepapers, articles, speeches, and digital content that provide relevant and actionable insights.
- Ensure messaging is adapted for multilingual and multicultural audiences, aligning with different market needs and personas.
- Manage crisis communications, ensuring brand integrity and proactive reputation management.
- Collaborate with internal stakeholders to highlight success stories, research insights, and industry-leading initiatives.
- Measure and report on the impact of communication efforts, using data-driven insights to refine strategies.
Key Success Competencies
- Companywide competencies: collaboration, customer focus, global perspective.
- Role-specific competencies: plans and aligns, business insight, Manages complexity, Communicates effectively, strategic mindset, balances stakeholders, situational adaptability, builds networks, organisational savvy, builds effective teams
Qualification Criteria
- Proven experience in a senior communications, PR, or brand leadership role within a global organisation, preferably in the HR, professional services, or B2B space.
- Strong track record of executing impactful thought leadership campaigns and securing high-profile media coverage.
- Deep understanding of employer branding, corporate reputation management, and strategic storytelling.
- Experience developing communication strategies that resonate across multiple markets, languages, and cultural contexts.
- Exceptional writing, editing, and presentation skills, with the ability to craft clear and compelling narratives.
- Experience in building and managing high-performing teams, agencies, designers and cross-functional initiatives.
- Ability to thrive in a fast-paced, dynamic environment, balancing strategic oversight with hands-on execution.
- Strong stakeholder management skills, with the ability to engage and influence C-suite executives.
Top Employers Institute offers
Purposeful Impact. Global Connections. Versatile Working Environment.
At Top Employers Institute, you collaborate with colleagues worldwide as you shape a career focused on enriching the world of work, bringing your best self.
At Top Employers Institute, we believe in:
- Living our human-centric approach (flexible working conditions, including the flexibility to work from home or from the office)
- Thriving in a multicultural environment
- Growing meaningfully
- Leadership culture based on trust
- Plenty of room for initiatives and own responsibility
- We pay you to pay it forward: we grant you 2 days of paid time off for volunteering for causes you care about
- We want you to stay with us: you will enjoy a 4-week sabbatical leave paid by the company after 5 years
- Dynamic and strong international culture (more than 30 nationalities spread over 12 offices all around the world)
- Fast growing (20% YoY revenue growth) and sustainable company (founded 30 years ago)
- Be part of a globally recognised leader shaping the future of HR and employer branding.
- Be part of a motivated and fun team in a high-growth environment where every day brings new challenges, opportunities and rewards
- Collaborate with industry experts and thought leaders to drive meaningful impact
- Competitive compensation, benefits, and career development opportunities
Top Employers Institute is an Equal Opportunity Employer. We respect and celebrate each other’s differences. We know that a diverse workforce enhances our success. We are conscious that having the freedom to be yourself is the basis of sustainable growth. To us, it doesn’t matter where you were born, what you believe in, how old you are, what you look like, or who you love. We actively promote and depend on the diversity of thought, skills, and capabilities in our project teams to serve our international consumer base in the best way possible. We believe that different perspectives and backgrounds actually lift Top Employers Institute to new heights and increase our way of thinking for a better world of work. Join us, as there is a place for you here!
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